A Case Study into the Benefits of Pocketbiz

  • By edmund Sidney
  • 24 May, 2017

How Pocketbiz helps 'the little entrepreneur in you'

The Objectives: What the objectives were for Pocketbiz

·      To create an online solution to bring businesses and industry professionals together in an easy, seamless and immediate way.

·      To offer assistance to businesses seeking a professional service without having to pay a premier price tag.

·      To offer a timely, affordable and trustworthy platform for businesses so they don’t have to spend a fortune on advertising, long and drawn out tenders or expensive recruitment agencies.


The Solutions : The strategies and techniques used to deliver results

·      With the Gig economy growing fast, I had to use my expertise in the tech industry to formulate Pocketbiz.com.au for iOS and Android, as well as an online site.

·      By researching the market, I realised that many SME business owners do not have a lot of access to adequate business partners or expert advice due to the services costing so much or being difficult to source.   Further, I also identified that a lot of industry professionals would like to provide services on the side as side Gigs to help businesses or to grow their own business.   The inclusion of reviews means that Pocketbiz.com.au provides a trusted environment for both businesses and service providers.

·      I realised that I had to design a flexible engagement platform specifically for the business owners that needed it the most to enable them to engage service providers – so why not create something that would be easily accessible from something like a smartphone or a tablet – which many people carry around in their pocket!

·      The strategy behind the results recognised that many industry professionals would like to branch out to open their own businesses but are fearful of losing the comfort of a full-time paid position.   So I had to deliver a way for professionals to make extra revenue by offering their services as side Gigs, without losing their ‘day job’.  Pocketbiz.com.au recognises that everyone has a little entrepreneur inside of them and Pocketbiz.com.au gives them the capability to do something about it.


The Results : What was achieved for Pocketbiz

·      Many SME business owners no longer need task-oriented people to help grow their businesses, they need professionals and industry experts to consult and partner with and Pocketbiz.com.au offers this.

·      Pocketbiz.com.au also offers this service on demand, recognising that many SMEs prefer to have their services at their fingertips.

·      Pocketbiz.com.au is an App that offers an innovative new gig economy, B2B platform that allows businesses to buy and sell services direct from each other and other service providers.


Case Study Details *(Published with Permission from Danielle Zammit)

About The Client: One sentence describing who the client was

Danielle Zammit, founder and CEO of DanZam registered with Pocketbiz.com.au and downloaded the App for free.

Client Siituation:

Danielle started a new business which offers Human Capital Software integration services to SMEs and wanted to offer her services directly to businesses in the market space through a platform such as Pocketbiz.com.au.

The Pocketbiz Solution:

Given Pocketbiz.com.au is a fully functional App with inbuilt intuitive offerings, Danielle was able to set up a service provider profile on Pocketbiz.com with ease.   Danielle is now able to apply for Gigs involving HR services which are posted on Pocketbiz.com.au by SMEs across the country.

The Results: What results Pocketbiz provided for the Client

Danielle is now able to respond directly to Gig opportunities, generate increased revenue, build a credible and respected profile and grow her business.   Pocketbiz.com.au enables users to review their experiences with other users.     It also enables service providers and businesses to connect, network and build relationships.

Danielle is using Pocketbiz.com.au as an additional much needed channel to undertake business development and grow her business at very little cost.  

By edmund Sidney 24 May, 2017

The Objectives: What the objectives were for Pocketbiz

·      To create an online solution to bring businesses and industry professionals together in an easy, seamless and immediate way.

·      To offer assistance to businesses seeking a professional service without having to pay a premier price tag.

·      To offer a timely, affordable and trustworthy platform for businesses so they don’t have to spend a fortune on advertising, long and drawn out tenders or expensive recruitment agencies.


The Solutions : The strategies and techniques used to deliver results

·      With the Gig economy growing fast, I had to use my expertise in the tech industry to formulate Pocketbiz.com.au for iOS and Android, as well as an online site.

·      By researching the market, I realised that many SME business owners do not have a lot of access to adequate business partners or expert advice due to the services costing so much or being difficult to source.   Further, I also identified that a lot of industry professionals would like to provide services on the side as side Gigs to help businesses or to grow their own business.   The inclusion of reviews means that Pocketbiz.com.au provides a trusted environment for both businesses and service providers.

·      I realised that I had to design a flexible engagement platform specifically for the business owners that needed it the most to enable them to engage service providers – so why not create something that would be easily accessible from something like a smartphone or a tablet – which many people carry around in their pocket!

·      The strategy behind the results recognised that many industry professionals would like to branch out to open their own businesses but are fearful of losing the comfort of a full-time paid position.   So I had to deliver a way for professionals to make extra revenue by offering their services as side Gigs, without losing their ‘day job’.  Pocketbiz.com.au recognises that everyone has a little entrepreneur inside of them and Pocketbiz.com.au gives them the capability to do something about it.


The Results : What was achieved for Pocketbiz

·      Many SME business owners no longer need task-oriented people to help grow their businesses, they need professionals and industry experts to consult and partner with and Pocketbiz.com.au offers this.

·      Pocketbiz.com.au also offers this service on demand, recognising that many SMEs prefer to have their services at their fingertips.

·      Pocketbiz.com.au is an App that offers an innovative new gig economy, B2B platform that allows businesses to buy and sell services direct from each other and other service providers.


Case Study Details *(Published with Permission from Danielle Zammit)

About The Client: One sentence describing who the client was

Danielle Zammit, founder and CEO of DanZam registered with Pocketbiz.com.au and downloaded the App for free.

Client Siituation:

Danielle started a new business which offers Human Capital Software integration services to SMEs and wanted to offer her services directly to businesses in the market space through a platform such as Pocketbiz.com.au.

The Pocketbiz Solution:

Given Pocketbiz.com.au is a fully functional App with inbuilt intuitive offerings, Danielle was able to set up a service provider profile on Pocketbiz.com with ease.   Danielle is now able to apply for Gigs involving HR services which are posted on Pocketbiz.com.au by SMEs across the country.

The Results: What results Pocketbiz provided for the Client

Danielle is now able to respond directly to Gig opportunities, generate increased revenue, build a credible and respected profile and grow her business.   Pocketbiz.com.au enables users to review their experiences with other users.     It also enables service providers and businesses to connect, network and build relationships.

Danielle is using Pocketbiz.com.au as an additional much needed channel to undertake business development and grow her business at very little cost.  

By edmund Sidney 24 May, 2017

You know you have talent, ambition and drive. You have a business that utilises your talent and requires your drive. You have ideas to advance your business but you don't have the time to realise them because you are busy with business operation tasks.

Running your own business is hard and complicated work, and most of the tasks take you away from what you love to do. The challenge of freeing up time seems insurmountable.

Introduction

Outsourcing is relatively new to business, but it's spread and influence can be compared to the Industrial Revolution for changing the business and employment world. Outsourcing really evolved from application development, from Information Technology Outsourcing (ITO), to business process Outsourcing (BPO), to Knowledge Process Outsourcing (KPO).

This article makes the case for BPO Strategy as the new dawn in the business world, underpinned by cost minimisation.

We examine the history of BPO, the drivers of the straegy, the decision making process, the critical success factors and the benefits and risks that managers are likely to encounter in embracing BPO as a strategy.

History of Outsourcing

BPO emerged in business circles in the 1980s with the advent of globalisation.

As companies expanded, the need for specialised skills became evident. Businesses realised that service providers often delivered on time and more efficiently as a result of their experience and superior skills. This led to the outsourcing phenomenon. Service-seeking businesses outsourced processes that required specialised skills to external providers.

Outsourcing can be either strategic or tactical

Strategic outsourcing delegates essential tasks that would normally be managed by in-house personnel. This allows businesses to organise the use of their assets efficiently, providing the opportunity to achieve their goals.

Tactical outsourcing is used for specific processes for short durations, e.g. to mitigate limited availability of specific internal resources and skills to complete a project on schedule or to bring a project back on track. The driving force for tactical outsourcing is minimisation of operational costs.

Outsourcing types include:

  • information technology (IT);
  • manufacturing;
  • business processes;
  • administration'
  • finances;
  • human resources (HR);
  • professional services; and
  • marketing.

Business Process Outsourcing (BPO)

BPO is the movement of business processes from within an organisation to specialist external service providers.

Outsourcing can range from very large contracts such as IBM managing IT services for Xerox, to a small business hiring short-term contractors to enable it to meet an important target. Businesses are turning to outsourcing as a way to grow while minimising overhead costs and staying competitive.

BPO strategy processes are either:

  • Back Office: includes HR management, accunting services and IT; or
  • Front Office:  includes call centre, help desk, sales and telemarketing.

Originally, most businesses outsourced non-critical non-core processes to reduce operational costs and improve efficiency levels. Businesses now outsource processes that are non-core, but critical, including financial and accounting processes, HR and customer support.

The decision to outsource is a game changer for most businesses in their bid to remain competitive, to focus on the strategic intent and to continue to meet business needs.

Drivers for Outsourcing

The three drivers for outsourcing are:

  • strategy;
  • cost; and
  • politics.

Cost and strategy drives private sector outsourcing and politics are often the drivers in the public sector.

Strategy-Driven Outsourcing

Outsourcing drivers are shifting from cost to strategic issues and are focusing on an organisation's core competence and flexibility, giving it much needed impetus to direct its resources and concentrate on its core functions.

Cost-Driven Outsourcing

Businesses are driven to outsource their processes when value chain activities such as suppliers' costs are low enough and do not affect the business' buttom line. The need to minimise indirect costs may drive a business to outsource.

Politically-Driven Outsourcing

The outsourcing driver for a public sector organisation differs from those of a private sector business. The performance of services offered by, say, a laboratory serving the public, is driven by the need for government to control the process in the intereests of its citizens, and not by market forces.

The factors driving the outsourcing decisions for the public sector are:

  • the wellbeing of its citizens;
  • the agenda of elected officials;
  • public opinion; and
  • national and international trands.

Rapid technological change, business expansion, desired efficiency, evolving customers' tastes and the need to spread organisational risks also drive outsourcing.

BPO Framework

The strategic outsourcing framework comprises six generic steps:

  • competencies analysis;
  • assessment and approval;
  • contract negotiation;
  • xecution of project and transfer of materials;
  • relationship management; and
  • termination of contract.

BPO Decision Making

The outsourcing decision making process can be very demanding. Factors to be considered include:

  • setting strategic direction;
  • identifying competencies;
  • surveying the state of business processes to identify those for outsourcing;
  • generating a list of potential servic providers;
  • compiling outsourcing and governance processes;
  • establishing intellectual property (IP) to be safeguarded;
  • establishing contingency plans for risk mitigation; and
  • incorporating outsourcing into the business plan.

Selecting Outsourcing Providers / Vendors

A potential service provider should demonstrate competency, service delivery, experience and have certifications.

Relationship dynamics such as the cultural fit of the service provider and the business, and their vision and strategy should be considered. It is important to know what quality control systems, risk management and overall capabilities in terms of resources, financial strength and management system of the service provider are.

The diagrams below outline the outsourcing decision framework, strategic outsourcing matrix and outsourcing decision and selection of a service provider:

Important Considerations When Selecting An Outsourcing Partner

The proposed service provider's "on-time and on-budget performance" history should be considered as these reflect expected outcomes. It is important to find out the provider's staffing arrangements and contract duration to be certain that the competencies required for undertaking the BPO will be available until project completion.

The service provider should have in-place quality standards to assure expected outcomes. A tour of the provider's facilities can be undertaken prior to engagement to ascertain capacity / preparedness in terms of equipment and to also meet with the managers involved in overseeing the BPO.

References from previous and current clientele should be sought, along with a check of the provider's credit history and industry reputation, prior to hiring. Service providers should not be chosen on their reputation for meeting deadlines alone; it could be at the expense of quality.

The BPO Proposal should be reviewed in detail with the provider to ensure that both parties have a common understanding.

Critical Success Factors In The BPO Partnership

There are critical success factors that a services-seeking business should consider when choosing a service provider:

  • having clear and detailed specifications of product and project, which should be communicated from the outset as it forms the blueprint of the partnership and acts as a means of evaluating the outcome and determining the life of the partnership;
  • competitive bidding will ensure the business gets value for money from its service provider;
  • management must be fully supportive of the BPO decision and ensure that business strategies are aligned to reflect outsourcing;
  • BPO business decisions must be made in a timely manner;
  • consultations with the service provider are important to ensure that expectations are clearly staed, understood and are measurable;
  • having a trustworthy ongoing relationship increases productivity and eliminates distractions;
  • quality inspections should be undertaken regularly to confirm standards of output and that remedial measures are taken, as required;
  • conflict resolution mechanisms, underpinned by cultural awareness and tolerance by both parties, must be in place to resolve issues expeditiously; and
  • the service provider must protect the business' IP because violation or data pilferage can result in broken partnerships and even long drawn-out lawsuits.

Reasons why outsourcing partnerships fail include:

  • buyer's unclear expectations up-front;
  • poor governance;
  • poor communications;
  • service provider's poor performance;
  • service provider's multi-supplier environment;
  • interests becoming misaligned over time;
  • not mutually beneficial; and
  • poor cultural fit.

Outsourcing Benefits, Risk and Pitfalls

Outsourcing Benefits

  • Cost Advantage
  • Outsourcing enables businesses to get a job done at the lowest cost possible and at a higher quality.
  • The cost of recruiting and upgrading staff skills is also minimised as the service provider takes care of HR needs within its own pool of specialised and skilled staff.
  • The need for a business to invest in infrastructure and technology is eliminated as the service provider takes responsibility for their provision.
  • Skills Advantage
  • Business can focus on its core activites such as building its brand and investing in research and development, and in the process acquiring specialisation in these functions.
  • Risk Sharing and Contingency Planning
  • Business can share its risks and responsibilities with service providers who are specialists in various fields and can therefore foresee risks and put contingency plans in place.

Outsourcing Risks and Pitfalls

In the decision-making process in favour of the adoption of a BPO Strategy, business management must acknowledge that the Strategy is not foolproof and is prone to risks like any other business strategy. Outsourcing is a rather recent tool for managers so the complete costs are not yet known, which poses a risk in itself. There is an initial tendency to overstate benefits and that suppliers are likely to perform better in the beginning of a contract to make good first impressions. Risks include:

  • Data Protection and Confidentiality
  • This can be an issue because the business runs the risk of data theft. It is incumbent upon both parties to put checks in place to avoid this.
  • Redundancy in the Competencies of Business Resources
  • Management may lose control of the business function if it does not establish mechanisms to control the service provider. Both parties need to have remediation plans in place, if needed.
  • Business staff skills profiles will change from hands-on to supervisory during long-term outsourcing scenarios.
  • Cognitive distance between the parties also makes it difficult to exchange knowledge and align decisions in real time.
  • Quality Control
  • Quality control problems can arise if no agreed mechanisms are in place to correct these. If the service provider is also in business with other customers, there is a likelihood of not according 100% concentration on the business.
  • Costs, Legal Problems and Culture
  • If the partnership agreement is not explicit on issues such as costs, quality control and data protection measures, misunderstandings are likely to surface, threatening the future of the partnership, possibly resulting in legal procedures.
  • Culture misunderstanding and intolerance by one or both parties may also affect the partnership

Distant Locations

Outsourcing means that businesses and services providers need not always be proximate.

Communication capabilities such as tele- and web-conferencing, presents greater flexibility for both businesses and service providers. Businesses can work with specialists in any location, ensuring the best choices available.

Conclusion

Outsourcing used to be a negative word associated with job loss for employees. With increased globalisation and turbulent economic times, businesses are now outsourcing more and more of their processes to remain competitive and profitable. Outsourcing drivers such as rapid changes in technology, increased cost of doing business, high recruitment and staff training and development costs, all underscore this.

Outsourcing enables businesses to save funds and to focus on core activities.

Outsourcing is not magic. Business must identify its main outsourcing objectives, the value addition and the critical success factors, and focus on these. overall, the benefits of outsourcing must be weighed against the risks they pose.

References:

Business Process Outsourcing (BPO) Strategy. A Conceptual Approach, by James Wanyama

Outsourcing Exposed, by Duncan Elliott, Jordan Pizarro

By edmund Sidney 24 May, 2017

In an economy with new start-ups launching and failing every year, it is imperative for anyone hoping to succeed to stay ahead of the curve. For Bernice Ly, Australian entrepreneur and founder of Pocketbiz, she has put together some valuable steps to help other entrepreneurs striking out on their own – regardless of the industry or the area of expertise.  "These steps are how I started my business Pocketbiz.com.au .   Pocketbiz.com.au  is an App that can be downloaded on to your mobile device via Google Play and the Apple Store and used anywhere at anytime.   Pocketbiz.com.au  is an on demand marketplace for businesses that want to engage professionals and expertise to deliver services for particular Gigs. In effect, it enables businesses and service providers to buy and sell services to each other in a direct and trusted online environment - and it conveniently sits in your pocket in the form of a phone or other device," Ms Ly said today.

"I founded the Pocketbiz.com.au  App because I believe that there is an 'entrepreneur' in all of us and the Pocketbiz.com.au  App allows professionals and businesses to meet. It allows professionals who want to start or grow their business, or experience the business ownership mentality as a side Gig to utilise their professional and technical expertise to start. Just like I did. Pocketbiz.com.au  is my way of contributing back to the business community and help other ambitious professionals who want the freedom to grow their career and for businesses needing talent to connect.  

"My background as an innovator from a young age is why I have drawn success from the digital industry. But, I am here to encourage anybody and everybody to find their market and have the courage to enter it. Sometimes just starting can be daunting, for me it definitely was. But, I can safely say that passion, creativity and dedication can change your outlook and your life. This is how I started my business Pocketbiz.com.au  and I encourage everyone to do the same.

"I had a fair few businesses on the go, those that I set up myself and for whom I was hired as a digital consultant. My advice to anybody wanting to strike out on their own is to know your niche and do whatever it takes to learn as much as possible about it and become the best at it. I had never really wanted to report to somebody so I knew that being my own boss was my eventual goal. There are plenty of women in the workforce who are, or have been, in the same boat but don’t have the confidence to strike out on their own.

"For me, this meant working in IT consulting and the financial sector before launching my App Pocketbiz.com.au . I had to grow my experiences and my knowledge in complex technology to get to where I am today and it would be the same for anybody else – no matter what type of business.

"Following these steps could open doors you didn’t even realise were there:


    - Decide on an avenue – be it in aviation, accounting, finance, anything at all! You just have to pick where you would like to be and then try to make a list of how to get there.

      - Surround yourself with people that uplift you – none of us are who we are were it not for the people around us. For me, this was my family who were always there for me when I needed them and pushed me to new heights.

        - Learn as much as you can – once you have done Steps One and Two, attach yourself to a person or a company that you can learn from. You may not be where you need to be branch out on your own so don’t be afraid to ask questions to those who do know.


          - Try not to get too bogged down in the small things – there are going to be setbacks. Do not let them phase you, when you get knocked back (and you will) just pick yourself up and take a day to be unhappy with it but never dwell. All setbacks are learning opportunities and you should take them as such.


              - Build strong relationships with everyone you meet. Business is about relationships.   Every person you deal with will speak to others about you and your business. Get everyone talking about your business. If you are good to deal with, people will refer others to you.  

                 

                  - Try to find something you do for yourself in your downtime – it could be going to the gym, or swimming or reading a book. Whatever it is, make sure you regularly find time to do it for yourself and do it on your own. I know this is harder when you have children to look out for but if you don’t take care of yourself it is easy to get burnt out too soon. You need to look out for yourself. Looking out for yourself keeps you balanced, centred and a nice person to be around."


                    www.pocketbiz.com.au

                    By edmund Sidney 24 May, 2017

                    According to Bernice Ly, founder of Gig economy B2B platform, Pocketbiz.com.au , businesses need to take advantage of the Gig economy to grow revenue.   The Gig economy is projected to grow significantly over the next few years and completely revolutionise the way people go about undertaking work.

                    "Traditional ways of doing business are being overtaken by market disrupters such as Uber, AirBnB and the fast emerging Gig economy which is enabling just about anyone with a skill set to set themselves up as task or expert service providers," Ms Ly said today.

                    "In an economy with new start-ups launching, and failing, every year it imperative for small business owners along with their larger counterparts to stay ahead of the curve, something easier said than done as any business owner well knows.

                    "One way of doing this, is to gain insight through other professionals and industry experts.   This along with the inexorable growth and transformative nature of the Gig economy, is the key reason why I created Pocketbiz.com.au .   Pocketbiz.com.au is an online solution designed to bring businesses and industry professionals together in an easy, seamless and immediate way to buy and sell services.   The App firmly immerses businesses and service professionals into the centre of the Gig economy.

                    The Pocketbiz App

                    " Pocketbiz.com.au is an App that can be downloaded on to your mobile device via Google Play and the Apple Store and used anywhere at anytime.   Pocketbiz.com.au is an on demand marketplace for businesses that want to engage professionals and expertise to deliver services for particular Gigs. In effect, it enables businesses and service providers to buy and sell services in a trusted environment.

                    Simple and Easy to Use

                    "Registration is free for businesses and service providers.   Small businesses seeking the assistance of a service professional simply post a Gig on Pocketbiz.com.au and wait for service professionals to apply.   Pocketbiz.com.au then provides the business with a list of respondents and the business selects the preferred service provider and liaises directly with them to negotiate and organise engagement arrangements.   Pocketbiz.com.au also enables businesses and service providers to rate each other which builds trust and credibility across the Pocketbiz.com.au community.

                    "Businesses no longer have to spend a fortune on advertising, long and drawn out tender or selection processes or appoint expensive recruitment agencies. They now have access to timely affordable and trustworthy service providers at the touch of their finger tips.

                    "Businesses can now simply focus on growing and increasing revenue with the right assistance in an effective and efficient manner.

                    There is an Entrepreneur in All of Us

                    "Importantly, Pocketbiz.com.au also helps experts to get into the marketspace and start undertaking work on the side.   While Pocketbiz.com.au offers many benefits, one of the key benefits is that it recognises that there is an entrepreneur inside of all of us. It enables industry professionals that may be looking to start up their own businesses or grow a consultancy business on the side, to start undertaking work through Pocketbiz.com.au .   Recognising that there is an entrepreneur inside of all of us, Pocketbiz.com.au gives industry professionals the mechanism to explore the idea of starting up their own business as a side venture with little risk and expense.

                    Generate Revenue on the Side

                    "Service providers simply register with Pocketbiz.com.au and start applying for Gigs.   Whether you are a business or working full time, part time, or studying, Pocketbiz.com.au gives you the flexibility to apply for Gigs across the country and deliver the services in a flexible way based on the needs of the business seeking assistance.

                    Immediate Support for Businesses

                    "Many businesses owners have told me they don't want task-oriented people to help grow their businesses, they need professionals and industry experts to consult with, as trusted advisors and they need this service on demand. I developed Pocketbiz.com.au with these business owners in mind.   Pocketbiz.com.au gives business owners a solution, right in their pocket, to reach out and either grow their business or solve any issues that may arise.   Pocketbiz.com.au is an innovative new gig economy B2B platform that allows businesses and service providers to buy and sell services to and from each other with ease in a highly affordable manner.

                    Download the Pocketbiz App and Get STARTED!

                    "The Gig economy is growing fast and 'savvy' businesses and service providers need to embrace it early to get a head start on everyone else. Many start ups and small business owners do not have big budgets work with and can't afford big names to advise them on their business management and solutions. Pocketbiz.com.au gives business owners the power to find the best expert assistance for the best price when they need it.   For service providers, Pocketbiz.com.au , gives experts and professionals the ability to make some extra money by offering their quality services to business owners without losing their ‘day job’.

                    "Getting the right advice and support in an affordable way is one of the biggest challenges for business owners. With the arrival of Pocketbiz.com.au , this issue has been solved for businesses across the country. It allows business owners a platform to meet other like-minded individuals, expanding the horizons for many small businesses – and it all starts by visiting www.pocketbiz.com.au and downloading the App."

                    By edmund Sidney 24 May, 2017

                    According to Bernice Ly, entrepreneur and founder of tech start up Pocketbiz, the Gig economy is creating new work and income opportunities for people all over Australia.   Bernice saw the need for a Gig economy platform for industry specialists and service providers in Australia and went about creating the concept Pocketbiz. Pocketbiz, which comprises a website and App, enables businesses to list jobs or Gigs on the site so service providers can apply for them. The site quickly and easily connects businesses with service providers.   The site also enables businesses and service providers to rate each other which builds trust and credibility fast.

                    "The internet is changing our lives. Work no longer has to be done on site or in an office, it can be done anywhere," Ms Ly said today.

                    "The internet is empowering people to undertake work at home and deliver it to businesses online. As a result, people are able to take on work as side Gigs and boost their income or undertake Gig work as their main income.

                     "This model benefits businesses as well. If businesses are able to outsource work to service providers, they don't have to pay the cost of setting up a desk or work station in their office. They also don't have to go through the expensive and time consuming process of advertising roles in newspapers or on recruitment sites.

                    "A lot of people have skills and benefits to offer, in addition to their day job and they just need a mechanism to reach out to potential businesses to offer those skills for a fee.

                    "Whether you are in Charters Towers or Bendigo, you can bid for jobs on Pocketbiz and undertake services from anywhere in the country.  

                    "The Gig economy is empowering people across rural, regional and non metropolitan Australia to take part in our busy and growing economy. A lot of work including accounting, finance, legal, research and other professional services work can be done via technology. Many businesses use cloud technology now to store and manage their documents and business materials online.  

                    "Cities like Sydney have become too expensive for families. The cost of property is out of reach for many. For people wanting to live away from metropolitan areas now have real income opportunities rather than having to travel into the city every day.

                    "The Gig economy is providing real alternative work solutions for people across the country. It is turning the idea of traditional work upside down.  

                    "A lot of successful businesses start out as start ups and entrepreneurs offering services where ever they can. The Gig economy is also an engine hub for many budding entrepreneurs keen to start and grow their own businesses. 

                    "While some people are still unsure about the Gig economy, all I can say is, embrace it. It is the way of the future and as it grows, it will prove to be one of the best things that has happened to people living in non metropolitan areas."

                    www.pocketbiz.com.au

                    By edmund Sidney 24 May, 2017

                    Up until now, service reviews for businesses have been the domain of consumers. But all of that is about to change. A new App has launched in Australia and it is set to disrupt the business sector in a good way.

                     Pocketbiz is a new App that provides a digital marketplace for businesses to connect with each other. Businesses needing services can connect with Service Providers using Pocketbiz. Service Providers can be businesses, start-ups, entrepreneurs or industry professionals wanting to offer services for additional income. Businesses are then able to review each other. Created by Bernice Ly, a respected IT expert who has already started her own successful business in digital technologies, the App comprises a website and application for mobile devices and is expected to achieve significant take up in Australia.

                     “It’s been a long road getting here, but I am very excited for Pocketbiz to enter the market,” Ms Ly said today.

                    “The Australian business sector desperately needs an App like Pocketbiz to easily and conveniently connect businesses with Service Providers. It will also enable business owners and entrepreneurs to meet other like-minded individuals and collaborate together to innovate and grow business.

                     “One of the most important and interesting elements of Pocketbiz is that businesses will be able to review each other. This means, Pocketbiz will offer businesses the means to deal with trusted businesses with a great track record.

                     “Pocketbiz is extremely easy to use. By simply posting a Gig, businesses generate responses from interested Service Providers. Pocketbiz then sends through a list of applicants that have applied and responded to the advertisement.

                     “Pocketbiz will make life easier for businesses to access and purchase services and it will also help Service Providers to generate increased income.

                    “The App is a win-win for all businesses and Service Providers and will include a broad range of service categories including accounting, HR, training, advertising, business planning and coaching, just to mention a few.

                    “It’s been a lot of long hours but now Pocketbiz is available via the web, iOS and Android and I couldn’t be more thrilled.

                    “Australian businesses and Service Providers are already registering with PocketBiz to provide services to businesses across the country.

                    “Registration is free and the App also includes the ability for users to provide reviews for business services.

                    “As the user community grows, we will look to roll the App out to other countries to broaden the opportunities available for Australian businesses and Service Providers.“

                    By edmund Sidney 24 May, 2017

                    Pocketbiz is a new App that provides a digital marketplace for businesses to connect with each other. Businesses needing specialists, professional industry expertise or other services can connect with Service Providers using Pocketbiz. Service Providers can be businesses, start-ups, entrepreneurs or industry professionals wanting to offer services for additional income. Created by Bernice Ly, a respected IT expert who has already started her own successful business in digital technologies, the App comprises a website and application for mobile devices and is expected to achieve significant take up in Australia. Ms Ly has spent the past decade working in change management and IT consulting and holds a Doctor of Business Administration.


                    “It’s been a long road getting here, but I am very excited for Pocketbiz to enter the market,” Ms Ly said today.


                    “The Australian business sector desperately needs an App like Pocketbiz to easily and conveniently connect businesses with Service Providers. It will also enable business owners and entrepreneurs to meet other like-minded individuals and collaborate together to innovate and grow business.


                    “Pocketbiz is extremely easy to use. By simply posting a Gig, businesses generate responses from interested Service Providers. Pocketbiz then sends through a list of applicants that have applied and responded to the advertisement.


                    “Pocketbiz will make life easier for businesses to access and purchase services and it will also help Service Providers to generate increased income.


                    “Importantly, Pocketbiz will also assist to create a community where businesses can use Pocketbiz to find those with technical or professional industry skills sets to work with them to solve business problems or grow the business.


                    “The App is a win-win for all businesses and Service Providers and will include a broad range of service categories including accounting, HR, training, advertising, business planning and coaching, just to mention a few.


                    “Already we have come in the top 25% of all entries in a national Australian start-up competition sponsored by an investment venture firm.  


                    “I come from a digital background; I have run my own small business and have had to develop Apps for business clients so I have managed to learn the art of the business and technology side. As a result, I have developed the App to ensure it is simple and easy to use.


                    “It’s been a lot of long hours but now Pocketbiz is available via the web, iOS and Android and I couldn’t be more thrilled.


                    “Australian businesses and Service Providers are already registering with PocketBiz to provide services to businesses across the country.


                    “Registration is free and the App also includes the ability for users to provide reviews for business services.


                    “As the user community grows, we will look to roll the App out to other countries to broaden the opportunities available for Australian businesses and Service Providers.“

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